MOCK 21-Day Outreach Campaign for Jobber to Home Service Businesses

This post demonstrates a mock 21-day outreach campaign to sell a company a product/service.

In this example, I chose Jobber. Jobber helps home service businesses with efficient quoting, scheduling, invoices, and payments.

In this scenario, I would target small home service businesses that most likely don’t have a system in place when it comes to these tasks. I hope you receive something valuable from this post!

Day 1- Personalized Manual Email

Subject Line: (Business Name), Improve Your (Service Type) Service NOW, With Jobber

Hi (First Name),

Nothing is more frustrating than losing time scheduling requests and jobs, difficulty creating quotes and sending invoices, and having unorganized customer information. Imagine a world where all of that information is organized in one simple, easy-to-find location.

Jobber is that place.

My name is Avery Krause and I represent Jobber. We can help you run your home service business smoothly with our easy-to-use software.

Could you tell me who handles decisions in the (sales/customer relationship/product buying) department and how I may connect with them?

Kind Regards,

Avery Krause

Day 2- Personalized LinkedIn Connection

Hi (First Name),

I wanted to connect with you on LinkedIn to ensure that we can stay in touch. I'm passionate about helping home service businesses, such as (Business Name) succeed with Jobber Premium, and I'm here to deliver value to your establishment.

I previously sent you an email introducing Jobber Premium, and I'd love to connect here. I’m looking forward to potential collaborations with (Business Name)!

Chat Soon,

Avery Krause

Day 3- Email With Demonstration of a Key Feature

Subject Line: Improve (Key Feature) at (Business Name)

Hi (First Name),

I introduced Jobber Premium in my previous message, and I hope it was useful for you. I thought you might also be interested in how Jobber Premium enables (Other Company User) to (Key Feature) for their home service business. Here’s what (Business Name) can do with it: 

✅ [USE CASE 1]
✅ [USE CASE 2]
✅ [USE CASE 3] 

I know visuals are much more effective, so see here a GIF of [USE CASE 1] using Jobber:

(INSERT GIF)

Would you be interested in learning more during a 30-minute demo call tailored to your needs?

Kind Regards,

Avery Krause

Day 5- Phone Call

Here I would call the business, introduce myself, and the service Jobber Premium provides. I would briefly explain the value it would bring to the company and ask if they are interested in scheduling another call tailored to their needs. If they didn’t answer, I would leave this information in a voicemail.

Day 7- Standalone Email With Video Testimonial

Subject Line: (Business Name), Learn Why Graham From Painters Enterprise Loves Jobber

Hi (First Name),

Jobber Premium is the best software to use for home service companies. We help you quote, schedule, invoice, and get paid— all in one spot!

Don’t believe us? Take it from Graham at Painters Enterprise:

If you think Jobber Premium will provide value to (Business Name), I would love to schedule a 30-minute call tailored to your needs. I am looking forward to future collaborations with (Business Name)!

Kind Regards,

Avery Krause

Day 10- Personalized Email with Free Demo Offer

Subject Line: Jobber Premium, Limited Offer for (Business Name)!

Hi (First Name),

I wanted to check in with you personally, to see if Jobber can provide value to (Business Name) in any way. In my earlier email, I mentioned how Jobber could help improve your (Pain Point for Business).

As the sales manager for (Business Name), you know the difficulties faced in quoting, scheduling, and getting paid. So here is a free trial of our solution. It’s super easy to set up, and we offer 24/7 support. So go ahead and give Jobber a try!

I hope our solution provides value to (Business Name)! Let me know if you need more information.

Kind Regards,

Avery Krause

Day 12- LinkedIn Message Follow-up, Requesting to Meet/Call

Hi (First Name),

I hope you are finding the free trial of Jobber Premium informative and valuable. Our service is proven to help home service companies, like (Business Name), improve (Pain Points).

I'd like to emphasize how Jobber Premium can specifically cater to the needs and goals of (Business Name). If you haven't scheduled a demonstration yet, it's not too late.

I'm here to assist with any questions or further discussions you might have.

Chat Soon,

Avery Krause

Day 14- Personalized SMS Meeting CTA (Calendly Link)

Hi (First Name),

I hope your free trial for Jobber Premium has proved useful to (Business Name). We specialize in helping home service companies, like (Business Name), improve their (Pain Points).

If you haven’t scheduled a call to go over your questions, hesitations, or demonstrations, I urge you to do so today! I have provided my Calendly link to schedule and personalized call, tailored to (Business Name)’s needs.

(Insert Calendly Link)

I'm here to assist with any questions or further discussions you might have.

Chat Soon,

Avery Krause

Day 17- Custom Offer Email

Subject Line: (Business Name), Here is Your EXCLUSIVE Offer For Jobber Premium!

Hi (First Name),

I’m delighted to present you with an exclusive offer to improve (Business Name)’s (Specific Pain Point) with Jobber Premium. This offer includes (Special Incentive), ensuring that your establishment can experience the full advantages of Jobber Premium.

With Jobber Premium, (Business Name) can focus on quality customer service with no need to worry about manually quoting, scheduling, or sending invoices and receiving payments.

I'm here to discuss this exclusive offer in more detail and answer any questions you might have.

Kind Regards,

Avery Krause

Day 19- Phone Call Follow-up 

During this phone call, I would express urgency and excitement to continue with Jobber Premium. I would ask if they had any specific hesitations or questions and answer them all. I would then encourage them to take advantage of the exclusive offer for their specific company, sharing how it would provide value.

Day 21- Final Follow-up Email

Subject Line: Final Reminder for (Business Name)’s EXCLUSIVE Jobber Premium Offer!

Hi (First Name),

This is the final reminder regarding our exclusive offer to improve (Business Name)’s (Specific Pain Point) with Jobber Premium. We genuinely believe in the value our solution can bring to your establishment, improving your efficiency when with quotes, jobs, invoices, and payments.

If you have any questions or if there's anything specific you'd like to know about our offering, please don't hesitate to ask.

Thank you for your time, and I hope we can connect soon.

Kind Regards,

Avery Krause

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