7 Day Social Media Campaign
This post is dedicated to a mock social media campaign for the company Workaway.
Overall Goal:
Drive Traffic to Workaway Social Media Accounts and Website
Audience:
185k followers on Instagram
420k followers on Facebook
After researching the industry and Workaway’s current social platforms, I think the main demographic is open-minded people aged 18 to 35 (excluding some families and older travelers) who are outgoing and want to build new skills and relationships. They also like traveling, nature, meeting new people, and are most likely on a budget.
Timeline: 7 days total
Facebook: One post daily at 12 pm EST
Instagram: One/two posts daily at 12 pm EST, or 11:30 am + 1 pm EST
DAY 1:
Facebook post @ 12 pm EST- infographic
Are you interested in finding friends wherever you go?
With Workaway you can message travelers from all over the world! Check out our direct message tool ! 📲🌎
Instagram post @ 12 pm EST- photo + short copy
Meet Chloe! Chloe shared photos from the time she spent volunteering in India 🇮🇳🪷
India is the perfect place to visit if you are interested in all things yoga, wellness, food, and cultural traditions! 🧘🌿 With over 500 hosts in India, we hope you’re hungry for one big adventure!
#yoga #india #volunteer #workaway #travel
DAY 2:
Facebook post @ 12 pm EST- photo + short copy
Do you want to make a difference in the world? With Workaway, you can travel and volunteer in over 170 countries. Adventure awaits!
#travel #volunteer
1st Instagram post @ 11:30 am EST- infographic
Volunteering around the world is easy with Workaway! Sign up today to start your adventure.
#volunteet #travel #workaway
2nd Instagram post @ 1 pm EST- video reel
The premise of the video is “Day in the Life Traveling ___”
Short vlog with voiceover following a Workawayer’s travel and volunteer work
Include clips of accommodation, food, and activites
DAY 3:
Facebook post @ 12 pm EST- infographic
Traveling alone can be nerve-racking. Follow these tips to make sure you stay safe wherever life takes you!
#safety #travel #solotravel #volunteer
Instagram post @ 12 pm EST- photo + short copy
Traveling and yoga are two things that never fail to uplift our spirits, which is why we've compiled 12 wonderful yoga retreats for workawayers to discover around the world! 🧘🏻♀️
#yoga #travel #volunteer #workaway
DAY 4:
Facebook post @ 12 pm EST- photo + short copy
Traveling and meeting lifelong friends along the way? Sign me up!
#travel #friends
Instagram post @ 12 pm EST- infographic
Workaway provides all the benefits of travel, and them some! Sign up in our bio to start today.
#travelbenefits #travel #workaway
DAY 5:
No Facebook post
1st Instagram post @ 11:30 am EST- photo + short copy
Making chocolate in Costa Rica sounds like a dream. Anything is possible with Workaway!
#costarica #travel #volunteer #chocolate
2nd Instagram post @ 1 pm EST- video reel
The premise of the videos is benefits of traveling with Workaway
Starts with asking “Do you want to travel cheap… Make new friends… Volunteer Globally… (etc.) I have a solution for you!… Workaway.info”
Include a travel montage in the back and trending song
DAY 6:
Facebook post @ 12 pm EST- infographic
Becoming a host is easy with Workaway! Sign up today and let the world come to you!
#host #travel #volunteer #workaway
Instagram post @ 12 pm EST- photo + short copy
Solo traveling opens the doors to meeting lifelong friends along the way! Jump into making one-of-a-kind memories with Workaway!
#friends #travel #solotravel
DAY 7:
Facebook post @ 12 pm EST- photo + short copy
Building a community of like-minded travelers is our goal at Workaway. Open the door to new connections when you volunteer globally. Let’s all work together to make the world a better place! 🌎
#travel #volunteer #community
Instagram post @ 12 pm EST- video reel
The premise of the reel is “what people think traveling alone is like vs. what it actually is”
Start with clips that say its lonely/scary/etc. then add clips with new friends, fun adventures, and community